When talking about blue logos, there are probably at least a few examples that immediately come to your mind. Some of the oldest and most recognizable technology brands for instance have chosen this color to present their businesses. In short, blue is perceived as professional, trustworthy, clean, and airy. On the other hand, the combination of white and blue is commonly used to express optimism, high-tech competence, capability, and determination.
Whatever you choose, you are on the right path if you want to create a reliable and strong brand identity, which people trust. Therefore, to help you gather inspiration, we have selected a collection of some of the most recognizable blue logos out there, that have stood the test of time, and have proven successful! So, let’s dive into the sea of blue logos!
1. Cisco
Cisco, a globally recognized IT corporation, has a truly brilliant logo. The company has its roots in San Francisco, USA, and pays tribute to its heritage through its branding – the name is the slang word for the city, and the other elements are referencing it, too. The logo’s icon represents the iconic Golden Gate Bridge, symbolizing the connection between the old and the new. In addition, the light blue and white colors represent Cisco’s innovation, reliability, and loyalty to its values.
2. Dell
The logo for Dell Technologies is another example that is famous worldwide. Consisting of only a logotype, it features the brand’s name written in a sans-serif typeface with the characteristic, inclined to the left “E”. Stylish and sleek, the logo stayed true to its initial color choice keeping it through the years, thus strengthening the conveyed sense of loyalty, trust, and reliability.
3. Facebook
The Facebook logo is one, that speaks directly to the viewer from the first moment. It is an example of another iconic logotype-only design. Its present-day version consists of blue lowercase lettering, displayed on a white background. As a result, the logo looks modern and dynamic, while also instilling determination and stability, thanks to their consistency in terms of branding.
4. Ford
Ford has become one of the automotive industry’s emblems, mainly thanks to their commitment to the improvement and reliability of products. Their logo with the blue ellipse, which the company adopted over a century ago, masterfully captures all this. With Henry Ford’s signature, placed inside the double-outlined elliptical background frame, the design is simple and elegant, instilling a sense of loyalty and trust.
5. HP
The IT company Hewlett-Packard, widely known as HP, has a very sustainable logo, for it has been a part of the brand’s visual identity since it was established. Its current version consists of a blue circle background with the initials HP in it. The tails of the lowercase italicized letters cut through the edges of the circle, thus adding dynamic and, overall, strengthening the brand’s personality as reliable, professional, and innovative.
6. Intel
Intel is another technology company that has embraced the qualities of the color blue. Their logo features the tech giant’s name written in a sans-serif, sharp, clear font, with only two rounded corner details in the first and last characters. This alteration helps the visual perception of the letters as a beginning of the twirl that goes around the logotype. Executed like this the logo adds to the brand’s dependability, capability, and style.
7. Oral-B
Oral-B, one of the world’s most famous brands for dental care products, has also bet on the color blue to present itself as trustworthy, fresh, and clean – just the right associations for such a company. The logo consists of a white-colored logotype with the brand’s name put on a blue oval background. The lettering is bold and italicized and conveys feelings of decisiveness, dynamics, and determination to help you with your dental health.
8. PayPal
PayPal is one of the world’s most famous online payment systems. Considering the company’s business essence, they strive to be perceived as reliable and secure. And, they achieve this not only with their logo’s two-shaded blue color choice but also with its straightforwardness and simplicity. Its logotype has a slightly italicized sans-serif font with rounded corners and symbolizes the company’s forwardness and vast service spectrum.
9. Samsung
Today Samsung is one of South Korea’s most popular technology companies. This fact allows it to embrace a plain and clean logo. It consists of only the brand’s name, written in bold sans-serif letters colored in dark blue. The most distinctive feature of this design is probably the letter “A” with its removed horizontal line. The whole look, with the help of the space between the characters, gives the brand a strong and reliable presence.
10. Vimeo
Vimeo is an online video hosting platform that has become YouTube’s strongest competitor. Its logo is another example of a company using only its name for its brand’s visual presentation. The logotype has bold, all lowercase cursive letters in a light-blue shade. There is no spacing between the characters, which makes them appear merged and helps the platform to be perceived as friendly and easily recognizable.
11. Windows
Windows, as a titan in the IT industry, has undergone many logo changes dictated by the new releases of the company’s operating system through the years. Its current logo features its emblematic stylized window and a logotype. The text and the icon have a calm, slightly dark shade of blue color. The design is sharp, the lettering is presented in a bold sans-serif typeface, and all combined evoke senses of professionalism, reliability, and protection.
12. Philips
Philips is one of the oldest tech giants in the world. The company hasn’t experimented much with its brand’s visual identity and its name has always been a constant in its logo. Likewise, this version features a logotype in a bold style with all the letters being uppercase. The sans-serif typeface looks sharp and firm, while the inclined ends of the “L” and “S” characters hint at innovation. Overall, the design presents Philips as modern, stable, and professional.
13. Walmart
Walmart is one of the largest American hypermarket chains. Its logo features the company’s name along with an icon resembling a sun. The color combination of blue and yellow evokes feelings of warmth and brightness making the brand seem friendly and accessible. The text has a traditional look, with a slightly bold, sans-serif typeface, thus representing simplicity, quality, sustainability, and trust.
14. Fortnite
Fortnite is not just a video game, but one of the most popular in the world. Its logo consists of the game’s title, with all the letters being uppercase and bold. It is executed in a customized sans-serif typeface created specifically for the game. The unevenness of the letters gives off a playful and modern vibe, associating nicely with the brand’s essence. As a result, the logo is sleek, fresh and engaging.
15. VISA
Visa is an American financial company, mainly recognized for its credit and debit card payment system. Its blue text-only logo consists of the name Visa in all capital italicized characters. The otherwise sans-serif lettering features one sharp accent on the left side of the “V” adding dynamic to the overall feeling. The logo adds to the brand’s perception of being professional, reliable, stable, and always improving.
16. Salesforce
Salesforce is an American software company providing cloud computing services. So, it comes as no surprise that they chose to use a cloud for their visual presentation. The color choice also follows this analogy, helping to build the company’s reputation as reliable, professional, and fresh. The logotype is executed in lowercase sans-serif lettering, adding simplicity and stability to the overall brand presence.
17. Qualcomm
Qualcomm is an American corporation providing software and wireless technologies. Its logo has always featured just a logotype having been changed only once. It has a rich-blue colored sans-serif lettering, radiating synchrone and style. The cherry on top of the cake is the double “M” at the end stylized like a wave, thus cleverly representing the company’s 4G and 5G services.
18. PBS
PBS is one of America’s broadcasters of free television. Their current logo features a circle icon in which we see a human profile with two additional facial “shadows” replicating its outlines. This icon represents the public, looking at the broadcasted television portrayed with the text next to it. The company’s bold abbreviation is written in a simple, sans-serif typeface, representing the reliability and competence of the service.
19. Telenor
Telenor is a Norwegian telecommunications company, one of the largest in the world. One of the elements of its current logo version – a blue abstract icon with a flowy shape, represents the seamless quality of the provider’s services. Meanwhile, the other one – the brand’s name, is executed in thin black all lowercase letters, looking professional. And, in general, the whole concept suggests the company’s innovation and dependability.
20. Infosys
Infosys is one of India’s largest companies, specializing in IT consulting and services. It has a text-based logo in a muted light-blue shade, consisting of elegant, beautifully proportional thin letters. In addition, some of them are joined together, representing unity and friendliness. The overall design of the logotype is sleek and balanced and symbolizes the brand’s values, helping it to be perceived as reliable, approachable, and trustworthy.
21. Hasbro
Hasbro is probably the world’s biggest manufacturer of toys and board games. Its logo features the brand’s name written in a playful custom typeface and an abstract smile placed just below it. After that, to complete Hasbro’s visual presentation, everything is colored with a gradient between classic blue and sea blue. As a result, the design makes the company seem friendly, fun-loving, and approachable.
22. USA Today
USA Today is one of the biggest and most popular national daily news providers in the United States. Its present-day logo features a light blue circle on the left, representing the globe which has always been a part of the news giant’s logo evolution. Further, its logotype consists of strong uppercase sans-serif letters radiating confidence and determination. In general, the design is modern, instilling credibility and competence.
Tips on creating powerful blue logos:
- Embrace the power that comes with the blue color. That is to say, blue is often associated with trust, reliability, and professionalism. Thus, knowing this can help you align your logo design with your brand’s values and identity.
- Make sure to choose the right shade of blue, for the different tones convey different emotions. In other words, select a shade that best matches your brand’s identity.
- Consider adding a complementary color like white, black, or grey. You can also try using contrasting colors to make your logo more dynamic and memorable.
- Be careful with adding a lot of elements, because a simple, clean design is often more impactful. Avoid cluttering your logo with too many details.
- Ensure that your blue logo will look good on various backgrounds and in different sizes.
Final Words
Creating effective blue logos includes choosing the right shade and keeping the design simple. To sum up, you have to strive to craft a blue logo that resonates with your audience and accurately represents your brand.
Well-designed blue logos can significantly impact how a brand is perceived. So, embrace the power of blue and go for the top!
If you still aren’t sure whether blue is your color, try looking for inspiration in our other selections:
