Spring is almost here, and with it comes the perfect opportunity to freshen up your email campaigns for Easter. I know that it might not be as widely celebrated as some other holidays, however, Easter offers a wonderful chance to connect with your audience, boost engagement, and drive conversions.
Think pastels, joy, and new beginnings! It’s all about using this season to spread some happiness and creativity. Whether you’re promoting a sale, a product, or just spreading some festive cheer, the right email design can make all the difference.
I’ve rounded up 15 Easter email examples that I absolutely love, each offering a unique and fun way to capture your audience’s attention. Ready to hop into some Easter email magic? Okay, let’s go!
1. Rituals – Interactive and Personalized Easter Email Experience
My first example, Rituals, takes a personalized approach to Easter email campaigns with an interactive gift finder. Instead of overwhelming subscribers with endless product lists, they make the shopping experience enjoyable by allowing customers to answer a few simple questions. I think this is an excellent way to engage your audience and make them feel like the email is tailored just for them.
What I love about this campaign is the added level of interactivity, where customers can choose from different price points, which is perfectly complemented by sleek white CTAs with black borders and text. These, along with the bold “Hop to it” in dark text, grab attention and encourage immediate action.
2. DoorDash – Family-Focused Easter Email Campaign
📧 Subject: Shop these candy-coated Easter deals.
DoorDash nails the Easter vibe by focusing on family and generosity in their email campaign. They set the festive tone with their subject line, and continue it by highlighting the importance of giving to family and friends. I think this thoughtful approach makes the campaign both engaging and user-friendly. Also, the colors they’ve used scream happiness and festivities!
3. Packlane – Creative Easter Email Campaign
📧 Subject: Are you ready to spring into action this Easter? 🐰
Packlane gets creative by showing how their custom boxes can double as unique Easter baskets. The email pops with cheerful shades of blue, green, yellow, and peach, giving it that perfect spring vibe.
It’s easy to read, and the playful “egg-stra” special copy explains why their boxes are the best way to add a personal touch to your Easter gifting. It’s a great example of how you can get creative and showcase your product in a totally unexpected, fun way.
4. Julep – Creative Product Reveal Easter Email
📧 Subject: A colorful Easter surprise is hatching! 🐣
Julep takes a playful approach to product reveals by tying in the Easter theme. Their email features eggs hatching to reveal new beauty colors, making the debut fun and engaging. The addition of animation adds an extra layer of excitement, drawing in readers and keeping them interested.
What I think would be even cooler was if the CTA stood out more. The soft blue color blends a bit too much with the rest of the design, so a bolder color could help catch the reader’s eye and prompt more clicks.
5. Pulp & Press – Engaging Abandoned Cart Easter Email
📧 Subject: Hey there, hop stuff. 🐰🥕
Pulp & Press knows how to grab attention with their abandoned cart emails, especially with a time-sensitive offer like 25% off your next order. The email uses eye-catching language and images to create a sense of urgency, making it easy for customers to complete their purchase.
It’s a smart way to nudge shoppers without being too pushy. I love how they combine great visuals with a clear CTAs to shop now.
6. Frank and Oak – FOMO-Inducing Easter Email Campaign
Frank and Oak knows how to create a sense of urgency in their Easter email campaigns. By adding a countdown and using phrases like “last chance” and “final hours,” they make sure shoppers know their big sale won’t last forever. This clever use of FOMO really encourages customers to take action.
The email also highlights their best-sellers, making shopping easier, and includes personalized suggestions based on gender. With Easter colors like purple, gold, and pastels, it’s a perfect blend of fun and festive!
7. Wanderer Bracelets – A Unique Easter Gift Idea
Who says Easter gifts have to be all about chocolate? Wanderer Bracelets puts a fun spin on the holiday by showcasing their seasonal bracelet collection as a unique and meaningful gift. While bracelets might not be the first thing that comes to mind for Easter, this email makes you seriously consider them as a creative alternative, maybe even as a fun surprise inside an Easter egg!
The email keeps things simple yet effective, with a well-coordinated color palette and a CTA that stands out. I think it’s a great example of how to tie any product into a holiday in a natural, engaging way.
8. Whole Foods – A Fresh Take on Easter Feasting
📧 Subject: Spring Looks a Little Different This Year
Whole Foods nails customer-centric messaging by answering questions we didn’t even know we had – how to brunch, break a cooking rut, or make the most of leftover Easter ham. Their email embraces the reality of Easter gatherings, offering inspiration for both brunch and dinner while making mealtime feel special.
On top of that, they throw in some easy ways to refresh everyday meals with a fun, springy twist. It’s not just about selling products, it’s about making life a little easier (and tastier), which I love!
9. Hotel Chocolat – Elegant & Timeless Easter Email
Not every Easter campaign needs bright pastels and cartoon bunnies! Hotel Chocolat proves that staying true to your brand can be just as effective. Their email keeps things simple yet sophisticated, focusing on their luxurious, speckled chocolate eggs and a tempting 15% off sale.
The design is minimalist, festive, and really lets the product shine. Even without the usual Easter visuals, the message is clear: this is a high-end treat worth indulging in!
10. Solo – Fun & Straightforward Easter Email
📧 Subject: Easter Sale: We’ve hatched a plan to save you $50
Solo keeps things light and playful with a bright Easter egg design and a pun that makes you smile. The email gets straight to the point – no fluff, just a bold offer that grabs attention.
I love how simple yet effective it is. No need for over-the-top visuals – just a fun theme, eye-catching colors, and a $50 off deal that’s too good to pass up!
11. Crate & Barrel – A Punny Yet Stylish Easter Email
Who doesn’t love a good Easter pun? Crate & Barrel sprinkles in just the right amount of humor to grab attention while keeping things classy. Their email strikes a perfect balance between playful and practical, using lighthearted copy to showcase their stylish home décor.
To make it even more fun, they include a cute bunny GIF that adds charm and movement to the design. It’s a great reminder to stay true to your brand while still embracing the festive spirit. Just don’t go egg-treme with the puns!
12. ORLY – A Fun Easter Riddle Email
📧 Subject: Create a riddle around Easter sales
ORLY puts a fun spin on their Easter campaign by turning the discount hunt into a game! They craft a riddle that leads customers to find products on sale, creating a playful and interactive experience.
I love how this approach not only sparks curiosity but also encourages shoppers to explore more product pages while getting in the Easter spirit. Plus, ORLY’s use of pastel colors and creativity adds an extra touch of festive charm.
13. Lenox – Exciting Easter Catalog Launch
📧 Subject: Our Newest Catalog is Here
Lenox makes their Easter catalog launch extra tempting with a “TODAY ONLY!” deal – offering discounts like “Buy More, Save More” on over 100 new styles. It’s a fantastic way to grab attention and encourage shoppers to dive into their Easter collection while saving some cash.
I like how they create a sense of urgency with limited-time offers while showcasing their gorgeous seasonal products. It’s the perfect mix of excitement and value!
14. Fortnum & Mason – Gamified Easter Gift Guide
📧 Subject: The Easter Edit: Which Egg Are You?
Fortnum & Mason takes the gift guide to the next level with a fun, interactive quiz that helps readers find their perfect Easter gift. The email design is bold and image-heavy, showing off their products in a creative and engaging way.
I think it’s really cool how they make shopping feel more like a game, but it’s also important to note that some readers might miss out if they have images disabled. Still, this is a clever and fresh take on the typical Easter campaign!
15. Tattly – DIY Easter Fun with Tattoos
📧 Subject: DIY Tattly Eggs
Tattly brings a fun, modern twist to the classic Easter egg decorating tradition with their clever use of temporary tattoos. The email cleverly shows off their designs through beautiful images, featuring a soft beige background and golden accents that give it an elegant feel.
The simplicity of the design and the visual appeal make this email campaign stand out, proving that sometimes pictures can say so much more than words ever could. Perfect for a creative and fun Easter celebration!
➡️ Easter Email Subject Lines & Preheaders That Grab Attention
Creating an eye-catching subject line and preheader text is your golden ticket to standing out in crowded inboxes this Easter! You want to spark curiosity, excitement, and drive those clicks. Here’s a handful of fun, engaging examples to get your creative juices flowing for your next Easter email campaign:
- Subject: “Hop into Spring with Our Easter Sale!”
Preheader: “Hurry! Shop exclusive deals before they’re gone.” - Subject: “Easter Eggstravaganza: Don’t Miss Out!”
Preheader: “Unlock special savings and spring favorites. 🐣” - Subject: “Egg-cellent Easter Finds Just for You!”
Preheader: “Discover deals on gifts and goodies.” - Subject: “Celebrate Easter with Sweet Deals!”
Preheader: “Shop now for discounts on select items. 🍬” - Subject: “Easter Basket Faves Are Here!”
Preheader: “Find perfect gifts and save with our Easter specials.” - Subject: “Hop to It! Easter Deals Ending Soon!”
Preheader: “Don’t wait – grab your favorites before it’s too late!” - Subject: “Spring Into Action with Our Easter Sale!”
Preheader: “Save big on festive must-haves and more. 🌸”
➡️ Easter Email Tips for Boosting Mobile Performance and Inbox Reach
Your Easter email is looking amazing, but does it work on mobile? I almost always check my emails on my phone, and this applies to the majority of people. So it’s really important to make sure your email is mobile-friendly. Here are some friendly tips to make sure your email performs well:
- Segment your audience: Personalize your emails to make them feel more relevant and special.
- Use a responsive design: Make sure your email adjusts beautifully to any screen size.
- Avoid spammy language: You wouldn’t want your email ending up in your audience’s spam folder, right?
- Optimize subject lines: Keep them short and engaging—make them pop!
- Test across devices: Check how your email looks on different devices to be sure.
- Keep text short and readable: Simple, easy-to-skim content is perfect for mobile.
- Optimize images: Ensure they load quickly and look great on smaller screens.
Time to Wrap It Up
To wrap things up, Easter is the perfect time to get creative with your email campaigns! Whether it’s using playful designs, engaging CTAs, or personalizing your message, a little holiday spirit can go a long way. Just remember to make your emails mobile-friendly and deliverable so you can truly connect with your audience. Happy emailing, and may your Easter campaigns be full of success!