In today’s selection, we’ve cherry-picked 20 great StoryBrand website examples that will clear out for you what a StoryBrand website is and how to build one yourself. Creating your website around storytelling is a successful marketing strategy that has proven to yield results.
What makes StoryBrand websites different?
StoryBrand websites include 7 elements that are believed to connect with the audience better. Therefore, you will market your product or service more effectively. In theory, the StoryBrand website should include all elements of a story, such as:
- 1. A character that is the potential client;
- 2. The problem that this character has;
- 3. Your solution/guide to their problem;
- 4. The exact steps they need to follow – what’s the plan?
- 5. A call-to-action that is very often the same throughout the entire homepage ;
- 6. Your guarantees that your plan will work out;
- 7. A happy end for the character – real-life stories.
If you can “read” between the lines, you will easily distinguish all these 7 elements within each StoryBrand website. Even more, the best StoryBrand website examples present their stories in such an appealing way that you just get carried away and by the end, you are sold. So, let’s indulge in the examples right away!
1. Michael Maddaus
Michael Maddaus is a personal brand that offers high-performance coaching for physicians and surgeons. When creating this site, the brand agency ClearBrand focused on the Guide section with plenty of expressions that communicate empathy and authority. This is one of the best-structured StoryBrand website examples for coaches.
What we like:
- Strong empathy and authority in messaging
- Well-structured guide section for coaching clarity
2. Evolve Global Marketing
Nobody knows storytelling better than a brand agency that is proficient in storytelling. Evolve Global Marketing is a digital marketing company whose website is built around the StoryBrand framework. When you scroll down, you will easily recognize all principles of storytelling, plus a call-to-action that stays consistent throughout the entire page, making the viewer focused on one desired action. Definitely one of the best StoryBrand marketing website examples on the web.
What we like:
- Clear storytelling principles with consistent CTA
- Focused, action-driven page design
3. Blue Bamboo Leadership
StoryBrand website’s work great for businesses and agencies that offer personalized services. That’s the case with Blue Bamboo Leadership – a coach that helps you overcome your internal barriers. Blue Bamboo Leadership’s website helps the visitor relate right from the beginning by clearly stating the problems and holdbacks that the “character” experiences. Then, they offer a working solution. Truly, this is one of the great StoryBrand website examples for coaches.
What we like:
- Highlights visitor’s internal barriers and solutions
- Relatable messaging with a clear transformation path
4. MayBerryMultimedia
Here is a StoryBrand website with a different approach. This wedding photography site puts the visitor right into the romantic mood that they expect to feel on their wedding day, via a huge full-width video story of a romantic wedding. Then, they make sure they will personalize this experience for you and provide a plan of how they’ll do it. By this point, you are already sold.
What we like:
- Full-width romantic wedding video sets the mood
- Personalized experience with a clear service plan
5. TheHappySleeper
Every sentence of The Happy Sleeper’s website is specially written to target moms whose babies have sleep issues. They use sentences describing the worst problems of such parents to ensure that the client feels understood. In addition, they use words like “trusted”, “science-backed”, and “experts” to ensure and guarantee that their strategy works. In addition, this is one of the cutest StoryBrand website design examples we’ve found.
What we like:
- Targets moms with empathy-driven, problem-focused copy
- Uses trust-building terms like “science-backed” and “experts”
6. TongueTie Alabama
Alabama Tongue-Tie Center’s service is actually a medical procedure that offers an easy solution to a very common problem among newborns. The way their website is structured, you can clearly see the StoryBrand framework. They’ve stated the problem. They’ve stated the solutions. They’ve stated the positive outcomes, so your baby and you live happily ever after.
What we like:
- Clear problem, solution, and outcome structure
- Simplifies a medical procedure with positive messaging
7. WonderCow
Here is a StoryBrand website that sells an actual product for consumption. Wonder Cow sells colostrum supplements and promotes health for “the whole family” which makes their message sound really personalized. Moreover, they tell the story of how they collect and manufacture colostrum, along with all the beneficial ingredients it comes with. This way, the potential client gets really involved.
Lately, the Storybrand website examples of fitness and health are becoming as popular as mental health brands that choose the same framework for their online presence.
What we like:
- Personalized family health focus with colostrum story
- Detailed product origin and benefit explanation
8. Crush Team
Here’s a digital marketing agency that knows just how to win potential clients by using the 7-element StoryBrand framework. Crush team’s website also uses the same call-to-action button message throughout the entire homepage. And if you read more carefully, you will notice that this is the first step of their 3-step plan on how they help potential clients.
What we like:
- Consistent CTA with a clear 3-step client process
- Strong use of the 7-element StoryBrand framework
9. Amory Realty
This real estate agency uses the StoryBrand approach to attract clients and it definitely works. You see the 3-step plan of how the process works, you get happy ending stories by other clients, you have your problem stated and a solution offered.
What we like:
- 3-step process with client success stories
- Problem-solution approach for real estate clients
10. Buy My Land
Here is a StoryBrand website example that stresses on exactly what you want to hear from the first rows. Dow Land targets clients who have very specific concerns about a land or property they own, and offers them a quick solution. Plus, once you scroll down, you will even see a personal story that amplifies the empathy even more.
What we like:
- Immediate focus on client concerns with quick solutions
- Personal story enhances empathy and trust
11. Semalytix
A brand that is occupied in patient-centric research for pharma puts their clients concerns and problems first. The StoryBrand framework helps Semalytix position as the guide that is here to help potential clients solve. Made by the ClearBrand digital agency, they focused on the simplicity of the process and the evidence of how their solution makes their clients’ lives better.
What we like:
- Client-focused messaging with simple, clear processes
- Emphasizes evidence and results to build trust
12. Atllaw
The story telling technique is especially suitable when you have a sensitive topic. Here is an interesting approach. This attorney brand specializes in catastrophic injury cases. Instead of directly stating the clients’ problem, the brand expresses empathy and understanding first. An even more interesting technique is their use of video in the very beginning. When a person is worried, a video that expresses empathy and offers solution might be the preferred way to get information rather than read tons of text.
What we like:
- Empathy-driven storytelling with sensitive case handling
- Introductory video offers an immediate emotional connection
13. HomeExpertsIndy
Indy Home Experts’ brand highlights their main advantages right from the heading, in respond to what may concern their clients the most. In addition, you see their work as a proof for their word. While most of the StoryBrand website examples use just one call-to-action text throughout their entire homepage, here we see several different call-to-action texts with “Schedule an estimate” being the prominent one.
What we like:
- Highlights key advantages and proof of work upfront
- Multiple CTAs with “Schedule an estimate” as primary
14. The Mind Of A Champion
The Mindset Coaching’s website is another great example of a StoryBrand site that suggests a video to the potential client. A convenient and easily comprehensive way to get information across. Further on, they ask specific questions to address the client’s concerns and give examples of how many professional niches take advantage of their services. For sure, there are lots of StoryBrand website examples for coaches but this one really nails it.
What we like:
- Engaging intro video simplifies service explanation
- Uses direct questions to address specific client concerns
15. Stairs Rails And Millwork
This is a pretty straightforward StoryBrand website example that stays true to the same call-to-action button “Call today”. Even more, the brand uses the power of the personal story to bring out the human side of the brand and break the ice with potential clients: “Meet Master Craftsman, Herb Hay”.
What we like:
- Consistent CTA (“Call today”) for clear action
- Personal storytelling introduces the master craftsman
16. Lost And Found Decor
Speaking of the human face of brands, this site welcomes you with a picture of the person who stays behind it. A great approach to establishing a warm and friendly relationship with the visitor from the very beginning. Even more, the voice tone of the whole site feels like you’re speaking to a friend. Even the founder herself says “my friends call me Mel”, revealing that she seeks a friendly relationship with her clients, as well.
What we like:
- Warm, friendly introduction with founder’s photo
- Conversational tone creates instant personal connection
17. Pacific Life
Here is one of the StoryBrand nonprofit website examples that truly makes an impression. This site strikes your emotional side with a personal story from the very beginning. Plus, you’ve got impressive numbers of student satisfaction and an emotional tone of voice that every potential candidate would relate to. You will find different call-to-action messages in different sections. However, the homepage starts and ends with the same two call-to-action buttons to achieve consistency and affirmation.
What we like:
- Emotional storytelling paired with strong data points
- Consistent CTAs bookend the homepage for reinforcement
18. Mediation Northwest
The StoryBrand framework works amazingly for sensitive topics such as divorces. The principles allow you to express greater empathy and understanding which is exactly what a client needs to hear in such a moment in their life. The site of Mediation Northwest starts with a great validation – a bold “I understand.” Even more, you’ve got the human factor – the face of the attorney right in the hero section, so you feel the personal contact immediately.
What we like:
- Immediate validation with “I understand” statement
- Personal touch with attorney’s photo in the hero section
19. Karing For Postpartum
A great website design and a great structure that contains all 7 elements of the StoryBrand framework – definitely one of the StoryBrand website design examples we love. This brand is all about giving new moms advice about the postpartum period, breastfeeding, and caring for a newborn. Completely written with a human tone, supported by plenty of personal pictures, and a lovely personal story that overall, create a feeling of friendliness and understanding.
What we like:
- Friendly, human tone with personal stories and photos
- Fully incorporates all 7 StoryBrand framework elements
20. Speech Sisters
Speech sisters is a brand whose service is targeted toward children with speech problems. The certified specialists know the exact concerns of parents of such children and thanks to the StoryBrand framework, they can effectively address these problems and offer a solution.
What we like:
- Addresses parents’ specific concerns with empathetic messaging
- Clear solutions presented by certified speech specialists
Final words
Using the StoryBrand framework isn’t going to magically turn all your visitors into clients. However, it will help you appeal effectively to the right audience – by putting out the right message, being clear about the process, and being clear about the outcome.
Well, we hope this curated selection of 20 StoryBrand website examples was useful to you. If you are interested to indulge in more website inspiration, we’d suggest you could check out these inspiring articles:
Share this article
