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16 Great Landing Pages for Real Estate That Do It Right

By Denitsa Zhelyazkova

2 days ago

When you’re staring at a blank canvas, trying to whip up a real estate landing page that actually converts, it can be really overwhelming. I get it – finding that sweet spot between beautiful design and clear functionality isn’t always easy. That’s why I put together this list of landing pages that actually do the job. These aren’t just nice to look at—they’re built to drive clicks, capture leads, and make people take action.

If you’re part of a creative team or building out concepts for your agency’s next campaign, this list will give you a fresh spark. Some of these pages are sleek and minimal, others a bit bolder, but all of them are worth a look.

🧭 Quick Guide: Types of Real Estate Landing Pages

Before we jump into the good stuff, let’s quickly run through the types of real estate landing pages you’ll see in this list.

  • Property Pages – Focused on one listing, loaded with great visuals and key info
  • Lead Capture Pages – Designed to collect visitor info with helpful freebies
  • Agent/Agency Pages – Highlight expertise, build trust, and invite contact
  • Home Valuation Pages – Let sellers get an estimate and start the conversation
  • Neighborhood Guides – Packed with local insights, perfect for buyers
  • Search Pages – Let users filter and explore listings easily
  • Pre-Construction Pages – Promote upcoming builds with early access vibes

Now that we’ve cleared that up, here come the landing page examples I’ve handpicked for you!

1. Gerax – Luxury Chalet Listing With Bold Visual Energy

This luxury chalet stands out with its playful layout, oversized fonts, and red accents. The parallax scrolling and fade effects give it that cool, high-design edge I really like.

💟 What I like:

  • Unconventional layout with varying sized images
  • Bold typography + red accents
  • Smooth parallax and subtle fade transitions

2. Kendrick Guehr – Bold Property Page With a Cinematic Feel

In this example, I was immediately pulled in by the full-screen gallery right at the top. Add in the 3D walkthrough, mortgage calculator, and map, and it’s both stunning and functional.

💟 What I like:

  • Gorgeous Hero gallery
  • Interactive 3D space feature
  • Built-in mortgage calculator and location map

3. Sotheby’s Realty – Trust-Driven Seller Landing Page

Aimed at luxury homeowners, the “Sell With Us” page speaks with confidence and clarity. The messaging builds trust fast, and the call to action is pretty clear to me: list with the best.

💟 What I like:

  • Simple CTA to connect with an agent
  • Classy, professional design
  • Strong positioning of Sotheby’s global expertise

4. Hillbrook Estate – Dreamy Lifestyle-Focused Property Page

This page for a luxury house reads like a love letter to the property, with warm storytelling, sweeping visuals, and that luxurious-yet-homely feel. I wish I could visit it solely based on its landing page!

💟 What I like:

  • Story-driven copy that pulls you in
  • Beautiful, cinematic photography
  • Smooth flow and magazine-style layout

5. Mira Estate – Sleek & Stylish Luxury Property Page

Mira Estate’s Greenville page nails that modern, upscale vibe while keeping everything clear and digestible. It’s heavy on stunning visuals and light on clutter, just how luxury should feel.

💟 What I like:

  • Clean layout with key info front and center
  • Easy contact form for buyers
  • Gorgeous high-end visuals that do the selling

6. Enclave – Stylish Croydon Apartment Listings With Urban Vibes

Enclave’s page blends clean design with personality – bold headlines, modern fonts, and tones that make the place feel livable. It’s organized, but not boring.

💟 What I like:

  • Sleek layout with a city-living energy
  • Scrollable slider with different apartment for rent
  • Warm, modern aesthetic with great use of space

7. Galliard Homes – Virtual Viewing Hub Landing Page

I really like how this page explains what virtual viewing actually means and then lets you register right there to join one. It’s simple, clear, and super practical for any curious visitors.

💟 What I like:

  • Video explaining the virtual viewing process
  • Easy registration form for interested buyers
  • Clean and simple layout

8. Sotheby’s – Polished Listing Page With Lifestyle Focus

For me, this property page feels like a masterclass in luxury – stunning images, lifestyle-driven copy, property details, and that immersive video + 3D tour combo? Total win for serious buyers.

💟 What I like:

  • Video and 3D tour of the property
  • High-end lifestyle visuals
  • Clean modern layout

9. Keri Shull – Informative Landing Page for Arlington Neighborhood Guide

I personally love how Keri Shull breaks down the Arlington neighborhood in such an easy-to-digest way. The layout is clean, and the CTA makes it simple to take action.

💟 What I like:

  • Detailed and easy-to-read neighborhood info
  • Clean layout with helpful visuals
  • Strong CTA for connecting with their team

10. JD – Visual-First Luxury Property Listing

This listing page grabs your attention right away with a clean design and beautiful photography. I like how it gets straight to the point with property images and features while still feeling premium.

💟 What I like:

  • Strong visual storytelling
  • Quick access to essential property info
  • Nicely-organized image gallery

11. Morgan Broussard – Educational Home Valuation Landing Page

Right away, Morgan Broussard’s page stands out for how well it explains the why behind home valuations, not just the “get your price” pitch. I like how it builds trust by walking sellers through the process with clarity and depth.

💟 What I like:

  • Honest, educational approach to home valuation
  • Strong positioning as a knowledgeable expert
  • Clean layout with “timeline” style sections

12. Alexander Millett – Stylish Barbados Real Estate Property Showcase

This Barbados page is so relaxed, luxurious, and full of charm. I like the layout and the large stunning property visuals that do the talking for this awesome landing page.

💟 What I like:

  • Clean, elegant design that matches the destination
  • Emphasis on lifestyle through visuals
  • Multiple listings in one view

13. Luxury Real Estate – Immersive Property Page with 360° Tour Experience

This one pulls you in fast with its full-screen visuals and immersive 360° tour. For me, that instant “walk-through” is so fun, informative and keeps users engaged.

💟 What I like:

  • Engaging 360° virtual tour experience
  • Clean page with minimal distractions
  • Quick access to key details + share options

14. Flyhomes – Feature-Packed Real Estate Listing Page

Flyhomes’ listing page is seriously impressing!. The “Ask AI” tool, detailed home highlights, nearby info, and even election data? It’s like a whole tour + Q&A rolled into one.

💟 What I like:

  • Interactive “Ask AI” feature for quick answers
  • Deep local context with maps, schools & voting data
  • Handy tools like payment calculator + FAQs

15. The Goolsby Group – Buyer-Friendly Landing Page That Builds Trust

What stood out for me in this example is how it speaks directly to buyers with helpful, down-to-earth advice. It provides glowing client testimonials and a clear 8-step buying process.

💟 What I like:

  • Easy-to-follow 8-step process for buyers
  • Authentic client testimonials
  • Clean layout with a helpful, personal tone

16. Mayer Realty Group – Trustworthy Real Estate Landing Page Design

This last one really impressed me with their “What to expect” and “Reasons why you might choose to sell your home as a private exclusive” sections! It’s perfect for calming hesitant sellers, and the visuals of upscale properties add a real sense of trustworthiness.

💟 What I like:

  • Simple, effective CTAs that drive action
  • High-quality visuals of upscale listings
  • Clear, reassuring messaging for hesitant sellers

What Makes a Real Estate Landing Page Actually Work?

So what’s the magic behind all these great landing pages? It’s not just good looks. The real win is how effortlessly they guide people to take action – click, sign up, reach out. Here’s what I always keep an eye out for:

  • 📸 Sharp Visuals – Crisp photos, short videos, or 3D tours go a long way in helping someone feel the vibe of the place.
  • 🚀 Bold CTAs – Don’t bury the button. Make it easy to book a tour, get a valuation, or connect with an agent.
  • Credibility Boosters – Think reviews, testimonials, or even just a few sold listings. That trust factor matters.
  • 📱 Mobile-Ready Design – Most visitors are scrolling on their phones, so everything needs to look and feel right on mobile.
  • 🔥 Clear Value Right Away – Let people know why they should care in the first few seconds.
  • Fast Loading – If the page lags, they’re gone. Speed is a total deal-breaker.
  • 🔍 Smart SEO – Make sure your page shows up when people are searching. It’s a great superpower.
  • ✍️ Short & Sweet Forms – Only ask for what you really need. The fewer fields, the better.

Final Words

I hope this list sparked a few ideas. Real estate landing pages don’t have to be complicated, but they do need to be intentional. Design, structure, and clarity all play a part in turning visitors into leads.

So, keep these examples close as you plan your next project. They’ve got the goods, now it’s your turn to make something great.

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