It’s incredible how the choice of a logo font can instantly establish trust and put a strong foundation on the future customer-brand relationship. Or, right on the contrary – blur the brand message and cause misconception. Today’s article is devoted to the diversity of logo fonts and it comes with some pretty good suggestions for your next logo design. Plus, you receive awesome inspiration from popular brands and similar logo fonts you can use.
When it comes to choosing the right font for your logo design – everything matters. Generally, fonts fall into the categories of sans serif, serif, scrip, and decorative fonts. However, there are even more traits that determine the way your audience perceives your brand.
- thin (feminine, elegant) or thick (authoritative, strong)
- straight (stable, firm) or slanted (dynamic, active, fast)
- rounded (comfy, sweet, easy-going) or angular (formal, official, bitter)
- condensed (slim, precise, physical contact if touching) or extended (spacious, airy, relaxing)
- short (heavy, stable, durable) or tall (light, elegant, luxurious)
- lowercase (friendly, casual) or uppercase (powerful, respectful)
Every trait of the typeface should capture the essence and feel of the particular brand, as well as the message they want to communicate. Want to move on to the actual examples of great logo fonts? Let’s begin!
Sans-serif Logo Fonts
Lately, brands have gone crazy about sans-serif fonts. Many popular brands are changing their iconic logotypes to cleaner and minimalist versions. Sans serif fonts are incredibly trendy and go well with brands of many industries. They are simple and efficient, easy-going and engaging.
Still, sans serif fonts can convey different things, depending on what additional traits they carry. The types of sans serif fonts include the categories: Geometric, Humanist, Grotesque, and Neo-Grotesque. Let’s see some of the most popular sans-serif font families that are great for logo fonts.
Inspiration from popular brand logotypes:
Although famous brands usually customize their fonts to achieve a unique look and feel, they can still serve as inspiration to use similar fonts that bring out similar emotions. Here are several famous brands that have chosen sans-serif font types for their branding, along with suggestions for close fonts to help you achieve a similar look.
Serif Logo Fonts
On the other side of the spectrum comes the serif type of font which holds a long history of existing as an authoritative font for publications and official documents. This is why serif fonts feel classy, elegant, and traditional. Serif fonts often feel respectful and are associated with luxury and sophistication.
The types of serif fonts include the categories slab, modern, transitional, glyphic, and old style. You will see many luxurious brands using serif fonts, as well as brands that want to be associated with high-class, feminine, elegance, and beauty – jewelry, cosmetics, fashion, and more.
Inspiration from popular brand logotypes:
Although many brands are migrating to sans serif fonts today, there are still brands that are true to their serif font logos. And how could they not be, since serif fonts just “scream” class, elegance, and sophistication? Here are several brands with beautiful serif logotypes, along with suggestions for lookalike fonts that will help you achieve a similar feel.
Script Logo Fonts
Script fonts certainly feel creative and personalized. They look like they’ve been written by hand which makes them extremely unique and custom. Depending on the style, script logo fonts can feel incredibly romantic, so you’ll often see wedding agencies, for example, using such a type of font for a logo. But script fonts can also look fun and casual which makes this category extremely versatile.
The subcategories of script fonts are formal, casual, blackletter, and calligraphic. Here are some great script fonts you can try for your next logo design.
Inspiration from popular brand logotypes:
Script font types are hard to imitate, as they can get really creative and unique, just like every person’s handwriting. The following brands are known for their iconic script logotypes and can help you get inspired for your next logo design.
A similar font to Kellogg’s iconic logotype is Barley Script. It communicates warmth and personalization.
Decorative Logo Fonts
The decorative logo fonts are exactly what they sound like – fonts with additional decorations. They are usually crafted for specific purposes but still, there are certain decorations that go well for different occasions. For example, rusty, scratchy, or fade effect. Such fonts create a more urban feeling.
But decorative fonts can be all different kinds and can raise various emotions. Some of the popular subcategories include graffiti, grunge, and stencil font types.
Examples from popular brand logotypes:
Decorative logo fonts are usually created for a specific purpose to capture the essence of the brand and make it look different and unique. Decorative fonts are widely popular in the entertainment industry – they look lively and convey emotions incredibly effectively. Here are several examples of brand logotypes with decorative font styles.
That’s it!
The diversity of logo fonts today is incredibly large. However, brands still follow certain trends in choosing the right logotype for their business. For example, sans serif fonts have become extremely popular in the latest years – they are simple, minimalist, and just feel modern. That’s why many popular brands have recently changed their logotypes to simpler versions. Well, for sure other types of logo fonts aren’t going anywhere, yet. After all, the choice of a logo font for a particular brand must resonate with the essence of the brand itself, rather than blindly follow trends.
We hope you enjoyed this article. If you are into logo design, you will find several other articles on our blog pretty useful.
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